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Salomon SS23

Salomon SS23

Salomon SS23

Salomon Nordic wanted a campaign that resonated with their Nordic audience for their 2023 spring and summer collection.

But how do you give a hiking shoe, which has its origins in the Alps, a Nordic touch? Well, you go to Lofoten!

We created two parallel campaigns for the Speedcross and X-Ultra shoes. The result showcases the shoes' technical capabilities and versatility, while also inspiring both challenging and simple hikes in Nordic surroundings.

Salomon SS23
Salomon SS23
Salomon SS23
Salomon SS23
Salomon SS23
Salomon SS23
Salomon SS23
Salomon SS23
Salomon SS23
Salomon SS23
Salomon SS23
Salomon SS23
Salomon SS23
Salomon SS23