At the intersection of elite sports, talent development, and commercial brand building, NextUp Golf Team has established itself as one of the most exciting platforms in international golf. Over the past two years, Wordup has worked closely with the team to build a cohesive brand where performance, personality, and partnerships develop in parallel.

The objective was to establish a clear and consistent digital presence. We have built and managed NextUp Golf Team's social media channels from the ground up, with a clear content strategy and visual direction that reflects both the sporting level and the people behind the performances. Through continuous storytelling, format development, and active management, we have contributed to growth, engagement, and increased visibility around the team.

To further strengthen the digital foundation, we have developed a website and designed a comprehensive digital profile for NextUp Golf Team. This has given the team a professional and recognizable expression across platforms, and a platform that serves as an information hub, commercial tool, and meeting point for partners, players, and the audience.

As a natural extension of this, we have been responsible for promoting and marketing the NextUp Invitational. From concept and storytelling to content production and distribution, the event has been used as a central arena to gather players, partners, and networks – and to strengthen the NextUp universe both sportingly and commercially.

In parallel, we have worked closely with collaborators to develop and implement sponsorship activations with real value. With sports, content, and relationships as the starting point, we have contributed to activations that go beyond traditional logo exposure and connect brands more closely to performance and culture.

Overall, the collaboration has focused on building a long-term foundation for NextUp Golf Team where brand, people, and commercial opportunities develop in sync.